Sail Textual Analysis

After looking at this video i thought about my music video and how we will execute it in such a professional manner

- Locations

Looking at this video 1 location seems like a plausible idea as they used one house in an effective way. Locations depend on the narrative and since this song is strong with the narrative then the location cannot change much as it'd draw from whats going on. Since our video will be slightly more performance heavy i think 1-2 locations would be a good idea

- Props

A large amount of props were used in this to progress the story and help the audience understand the character more. As Jake Wynne said - Only use a narrative if it adds to the performance. This narrative added more the performance through the use of the props as we learned more about the character. In our music video i think we will stick to minimal props to focus more on the performance.

- Costume & make-up

Just like this is gospel the artists only wears a regular everyday outfit. This is to not draw attention  to them as indie rock like to either spread a message or focus on a narrative. I think using everyday outfits will get the theme across instead of wearing more absurd outfits.

- Equipment that you may need e.g. track, fig rig etc.

From this scene a green scene was used nearing the end however it seems like a tripod was used. A tripod will be essential that if we don't use any other equipment we have to use that to get a good quality shot.

- Number of shots required

We will need a high number of shots to make the video effective however as this video shows the cuts can be quite long and still be really effective for the viewer, i think this only works depending if it's heavily narrative based.

- Number of performers

This video also shows how effective it is to only have one performer as long as the performance they give is amazing. However i believe the band should always be included as indie rock is all about being unified as a band and a fandom.

- Issues of representation

I don't feel as though there will be any issues of representation i think if the group & band is respectful we won't delve into that. We could aim to have not such a boy heavy band which is common in indie rock and if we do have actors we should be quite diverse. But we still need to stick with the audience that listens to indie rock (i.e not use kids or older people as indie rock is for the teenage/adult audience). 

- Will you use a real band or just mime?

I think a real band would be useful since they will be used to performing and will know how to look whilst performing I also think we should play the song whilst they perform so they can sing as accurately as possible for later editing.

This is Gospel Textual Analysis

After looking at this video i thought about my music video and how we will execute it in such a professional manner

- Locations

For location we don't really need to have to many 1-3 is a good number however if we want to push it we might go for more depending on our full idea. Location also depends on if it's narrative or performance and since we are doing a combination we will need to decide what will be best.

- Props

Again, Props depend on a narrative or not. We will clearly need our instruments but other than that it's all down to the narrative we chose. In this video they use 2 very important props and a few very small ones i think having a prop used throughout the video would be very good - maybe even one that goes through the narrative and performance.

- Costume & make-up

The costume and make-up needs to stay fairly regular - In indie rock the artists tend to stay on the "normal" side and don't go over the top unless it's needed for the narrative or the performance. Since the song we chose is quite normal i don't think we'll need too absurd ideas but just regular clothes and minimal makeup.

- Equipment that you may need e.g. track, fig rig etc.

To get a lot of the cooler shots a good editing skill will be needed and a good amount of clips- the only equipment i can see us needing is a track or a dolly to get motion shots and a tripod to make sure the camera is still,

- Number of shots required

The number of takes we will need to do will be over 10 and the number of cuts needed could be 100+. A music video needs a good number of anything to make it good and therefore if we film a lot then we will have a lot to work with.

- Number of performers

Depending on our narrative the only performers we will need is the band. This is due to the fact in indie rock the band is usually the actors in the narrative or at least the main singer is. We can't have too many actors because otherwise it would just get confusing

- Issues of representation

I don't feel as though there will be any issues of representation i think if the group & band is respectful we won't delve into that. We could aim to have not such a boy heavy band which is common in indie rock and if we do have actors we should be quite diverse. But we still need to stick with the audience that listens to indie rock (i.e not use kids or older people as indie rock is for the teenage/adult audience)

- Will you use a real band or just mime?

I think a real band would be useful since they will be used to performing and will know how to look whilst performing I also think we should play the song whilst they perform so they can sing as accurately as possible for later editing.

Inspirational Videos Part 2

After changing our genre to purely indie rock there will obviously be a few more different inspirational videos.

This video is very inspirational as we really want to do this as our song. The narrative and performance combination is also very creative and easy to create. The fact he is walking and singing is a good approach and it's really interesting to look at - the sort of monotone way he speaks the lyrics always looks really interesting.

This video shows a correlation between the lyrics and visuals as it's about the singer being high and as shown on the screen the effects of being high distorts the video. This video is narrative and is fairly linear in that it's easy to understand but has no clear path. The idea of a simplistic narrative is very inviting however it would be hard to put across. The dull lighting is quite inspirational and is done through a lot of indie rock.

Theories of Representation

Within the music industry the representation of females and males is still quite dated - it falls into a category of stereotypes and incorrect ideas.

Females

• Often sexualised
• Dancing provocatively 
• Women can however use their sexualisation to sell more albums/get more views
• However if males do this it can be seen as offensive
• Laura Mulvey - Women are objectified and have the 'to-be-looked-at ness' in films
• They are an object of desire and are there for the male gaze
• Many females began to challenge representation and they are rarely sexualised 
• Some subvert the ideas and try and use empowering lyrics or videos
• 
  

Males

• The more closely that a man conforms to what is expected and what we have all come to accepts as traditional characteristics of masculinity, the closer he is to being a “real man.”
• Evidence indicates little change in hegemonic masculinity and strong representation of the four themes of the male sex role (stoic, aggressive, dependable and not feminine). 
• Hegemonic masculinity is competitive and reflects a tendency for males to seek to dominate other males and subordinate females
• Characteristics such as drive, ambition, claims to self-reliance, heterosexuality ,misogynistic, and being aggressive 

There are a lot of two sided debates over videos.

In Robin Thicke - Blurred Lines - The woman are clearly sexualised and objectified in comparison to the males in the performance. The body language and the clothing is very sexual and in every shot this is shown. The lyrics of the actual song is degrading and demonising for woman. The camera has a lot of close ups on the women and it reinforces the patriarchal society.

In comparison someone like Adele - Chasing Pavements. The video doesn't sexualise women at all and focuses on a narrative. It's really respectful in comparison and in a lot of her videos she is barely ever sexualised unlike in other popular songs. However it could be up for debate that it's due to the genre and type of singer (male vs female singer or pop/indie)

✦ Group Idea Update ✦

After discussion we decided to change our genre to just Indie Rock. This is due to the fact we took inspiration from the music video workshop with Jake Wynne and we really felt inspired by one of the videos he edited. We also think alternative rock you can be more creative with it and it suits the type of band we can use.

Music Video Study Day - Editing Task

Nearing the end of the day we edited some footage that Pete and Jake provided us with. We worked in a group of three and i worked with Olivia and Dan from the group. This allowed us to see how we worked together for the first time and helped me understand this for later on.

We split the edit into 3 10 second slots. I did the first 10 seconds, Olivia did 11-20 and Dan did 21-30 seconds. This made it feel more unique as each person had a different way of approaching the editing.

The Video:

Music Video Study Day - Event

For the event we firstly sat with pete and he gave us some top tips for our blogs - after the break we went to the dance studio to re-create Robbie Williams - Let me entertain you.

We went through a few shots and Pete and Jake gave us tips along the way after every performance. I operated the handheld camera and Jake told me to definitely get the close up shots and in-depth shots to make it more interesting - this goes back to the idea of depth of field.

Also he consistently told us to try harder when performing as it needs to look good and the performance is one of the most important parts. The fact we went through it a numerous amount of times shows how much effort needs to be put in to get a good shot or enough to be able to work with.

Jake also showed us a few short cuts to make it look effective but with the items we had, We used chairs as a dolly to get a tracking and moving shot and we used youtube for the music. It was really informative and easy to learn about.

Some pictures from the day:

Music Video Study Day - Jakes Tips

Jake Wynne is a professional editor and director, He worked in commercials and music videos for people such as Peter Andre, Spice Girls and many more etc.

Jake gave a lot of good tips on editing and how to film correctly.

                              Jake Wynne Directing Showreel from Jake Wynne on Vimeo.

                          Jake Wynne Editing Showreel 2014 from Jake Wynne on Vimeo.


Editing

• Definitely need good footage to work with
• Wide shots
• Go through the whole song on every shoot
• With handheld cameras - Explore the scene
• Visually layer with depth of field
• All performance first then the narrative
• Don't give everything away at the start - Think about the structure
• 120-200 cuts in professional music videos

He stated that the number one problem for him was awkward performers, we need to use performers who want to do good and will act professionally in front of the camera.

For narrative - only do it if it brings something to the performance if not it's best to stay performance based.

Location - Use a variety - Quite a few locations and a lot of run throughs will give you a lot of footage to work with. Also bring the locations in slowly don't use them in the first few minutes of the song.

• Location is very dependent on the song
• Utilise the area to it's full potential
• Make sure the lighting is correct. 

The best type of transition is none - Cuts are the best thing to use for a professional music video. 

At the end of the session he gave a talk about his specific videos and also answered some questions - I recorded this so i could hear it better.

Overall Jake was very helpful with the filming and editing process as he does this professionally - he really gave a good insight on how to work properly and the tips he said will be used alongside our work. The most important point i took was that we need to make sure the performers are the best they can be because thats what the video relies on.

Music Video Study Day - Pete's Tips

Pete Fraser is the author of Petes media blog. He came to the day with Jake Wynne who is music video editor and director.

Top Tips

• Don't go for recent/obvious songs or ideas
• Don't always go for music you listen to
• The marking is split up like: Video 40, Digipack 10, Website 10, Evaluation 20 and Planning 20

Planning:

• Storyboard
• Shoot Early
• Performers need to know the words
• Plan people, places, props, costumes etc. (Everything)
• Make sure to have contact with everyone included 
• Create a call sheet with important information on (Numbers, location, time, shoot etc.)
• Timeline sheet to split up the music into segments.

Filming:

• Do a few test shots first
• Make sure the music is audible to the camera
• Shoot at least 10 times - Including different set ups
• Include lots of close ups
• Must enthuse performers to get the best performance
• Shoot more than you need

Edit:

• Synch the performance first
• Do effects work last
• Show the whole picture instead of tiny detail
• Upload Rough cut for feedback
• Aim for Dynamic work - Compare with other videos

Other places to look:

• Petersmediablog
• Cranford school wix
• Latymer School
• Hurtwood Media
• Islington Sixth form

Choosing the Track

• Avoid famous artists/songs
• Think of the sub-genres
• Strong visual ideas/concepts
• 3 minutes or just under - not too long
• Needs LYRICS and performance
• Listen to advice.
• Watch others works for inspiration

Other tips

• Tidy Desktop
• Use visuals that influence you
• 'steal-o-matic' (find videos and scenes that influence you and use it)
• Use real albums covers and websites to look at for inspiration

Overall Pete gave a lot of interesting tips and ideas and from what he said it's helped me understand how much effort there is going to be. The fact he gave tips for every process will help me to look back at this and understand what i need to do later on for my music video. I also know to not just focus on the video but also the digipak and website & everything else.

Narrative Analysis

Due to our genre of indie pop/rock the band we want to pay close attention to is the 1975.

Levi-Strauss - Binary Opposition

Levi-Strauss was a french anthropologist from the early 1900's, he theorises that the way we understand certain words depends  on our understanding of the difference between the opposite or as he called it 'Binary Opposites'. An example is the word 'villain' depends on the difference between that word 'hero' - we know villain is bad due to the fact a hero is good. For media binary opposition is used quite a lot in films and music videos which usually is good against bad or it can be happy vs sad, crime vs police, young vs old, civilized vs uncivilized etc.

An example where this is shown is in Taylor Swift - You Belong with Me

The binary opposition is shown between the two female characters (both played by taylor)

The main girl is presented as very natural and simplistic and in a good light which is emphasized by her hair and style. She is also shown in a very nerdy and 'undesirable' aspect.

Whereas the other girl is shown as quite made-up and quite snooty and is presented in a bad light, this creates an opposition between the character and presents them as opposites. She is shown as popular and the more 'desirable' type of girl. This is shown through the lyrics of "she wears short skirts i wear t-shirts..." and they are clearly shown wearing different styled clothes.

Todorov - Equilibrium

This theory suggests how most storys or plot lines follow the same path/pattern.

First - Equilibrium - The story will display a happy start where the characters are happy and content

Second - Dis-Equilibrium - Something will go wrong and the characters will begin to face a challenge.

Third - New Equilibrium - Everything will restore and come to a resolve where the characters are happy again.

A good example of this is shown in Robbie Williams - She's the One

This music video is done in a linear narrative. It shows the equilibrium as the beginning of the happy skaters winning medals

However the dis-equilibrium is shown as the male skater falls over and hurts himself and robbie realises he has to step in

But then the equilibrium is restored into the new equilibrium where he wins the medals.

Due to the fact we have chosen to create a combined type of narrative we might have to use an equilibrium to create a linear and easy to follow story and enough to make it interesting.

Post-Modernism

There are a lot of different definitions for post-modernism and it has been used in different ways at different times. It suggests how everything is a copy of a copy and it's not an individual genre but instead a evolved genre. For music videos the idea relates to the fact that Music Videos copy each other through the use of Intertextuality, Playing with Conventions, Bricolage (in art or literature - construction or creation from a diverse range of available things.),Hybridization etc. Therefore they use other videos to create their own, no idea is really unique. A few of the artists that can be considered post modernists are; Lady Gaga, Lorde, The Beatles, Madonna, Iggy Azalea, Nicki Minaj, Green Day etc.

Dominic Strinati - a key post modernist theorist suggests how post modernist TV and film has become preoccupied with surface style and imagery rather than deep underlying themes. Kaplan (1987) found how pop and rock videos show post modernist culture as they abandon all notion of narrative structure - he says there is no attempt to 'tell a story' but to rather show off the power of the video by showing random images with the music.

Post-modernists also see society as hybrid instead of unique, they feel as though young people now a days can pick and choose what they like and blend it together. This is used a lot in music videos to create an even better effect than the last best thing. A good example of this is how Hip Hop and House music use sampling to create new music styles from existing records (David Guetta - Shot me Down) This brings sounds together that come from quite different genres.

Let's take Lady Gaga - Telephone for the main example.

Lady Gaga's videos always have a cinematic feel to them this is done through the use of pastiche, this means she imitates elements of the cinema on small screen. She goes against convention as her music videos are more absurd and risque but this links into the key post modernist view of Lyotard who suggests there is a grand narrative of things (metanarrative) - this is shown as there is a lack of a strong message being present in this video but still there is a clear narrative shown.

She also makes reference to rude messages being said to her by the media when the guard says how 'I told you she didn't have a ****' this is done in a lot of pop videos to argue back what the media is saying without a lot of backlash. Looking at Andrew Goodwins theory of narrative the video is clearly disjunctive which is considered as a post-modern element. Its very post modern as it's trying to break from the norm and give off a better effect by using more than one location (picking and choosing) and using a highly combined disjunctive way to present the video.

A fair bit of product placement is shown in the video from diet coke cans, virgin phones and beats. This buys into the idea of consumerism which is a very marxist concept.

In relation to the video we will be making it's clear that we will take ideas from other older videos to make our own unique video. Our group is even using the hybrid genre of indie pop & rock therefore showing it's not original and is instead a bricolage of genres.

Intertextuality - Andrew Goodwin

Intertextuality refers to the idea that music videos link in with other media texts such as films, tv, book etc. It's most likely that music videos will take inspiration from movies. Directors of videos are usually film directors to give it more of a cinematic feel. Some examples of intertextual references in music videos include:

Taylor Swift - Love Story - This video makes inter textual references to the fairytale and princess type of feel with her in a castle and it clearly references the story of Romeo and Juliet by Shakespeare. This is undeniable as the song is about love. Using references that fit the song well will make a bigger impact. Since romeo and juliet is such a well known story it will be easy to spot for the audience.

Iggy Azalea - Fancy - This whole video is about intertextuality as it definitely references the 1995 film Clueless from the outfits to the scenes and location it is a obvious reference to a well known film with even using actors that resemble the main actors in the film.

Daft Punk - Harder Better Faster Stronger - This music video references the popular Japanese style of Anime, This stylizes the entire video by making a narrative based video without the band playing or showing up once. The video is creatively done where it does not show any people and it is animated.

Crusir - All Over - This music video is all about the references, it's animated like the one above however every single one is a reference to some other media text. It's creatively done for the indie band Crusir. The amount of references that can be spotted is like a game for how many the audience can get. It features people such as Travis Bickle and Jodie Foster from Taxi Driver, Beauty and the Beast from Disney, Hannibal Lecter and Agent Starling from Silence of the Lambs.

Types of Narrative

Performances Based - Exclusively performance based by the artist. This fits with 5SOS - She looks so Perfect. The band purely is performing the song and playing their instruments.

Narrative Based - Like a film with very little performance. This fits in with All American Rejects - Gives you Hell. The band plays as two households and the only type of performance is the main singer actually singing which doesn't distract from the narrative. 

Combination - A mix of performance with cuts to episodes of narrative. This video shows Gabrielle Aplin singing and also being in a narrative with her boyfriend. 

Our Chosen Narrative: Combination

Narrative Theory

Narrative can come in many forms for music videos. This is the story that is told throughout the music video and it can be done in many ways...

Open - This is when the story doesn't come to a close/finish and can be followed on.

Close - This is when the story finishes at the end of the music video and cannot be continued.

Linear - This is where it follows a clear line of beginning - middle then end.

Non-Linear - This is where it is completely random and has no sense of purpose.

They can also have a relation between the lyrics and narrative

Illustration - The literal meaning of the lyrics is shown in the narrative. Owl City- Fireflies is a good example as it shows fireflies on the screen as he sings about fireflies. 

Amplification - The lyrics and performance are in relation to each other. This links together as in the performance a lot of O related items (cereal etc) are shown as he sings about Cassy O.

Disjuncture - This is totally abstract where the lyrics don't correspond with whats going on. Here the lyrics don't match up with the performance as it's totally random and different to the lyrics.

Inspirational Videos

The 1975 - Sex

The 1975 is a big inspiration for us as we want to do the song which is sang in this video. The motif across a lot of their videos is clearly the black and white over the clips. This can be taken and used in our music video as well. There was a music video released for the album which is different as it is shot in colour which is unique for this band. 

Echosmith - Bright

Similar styles can be found between the 1975 and Echosmith as they both show the bands playing instruments and singing without any cuts to narratives. This is usual for the indie pop genre as it shows the artists as making their own music instead of pop artists who sing whatever they're given. 

The Lumineers - Hey Ho

This again shows the artists singing and playing. Again another motif is the fact all are shot in one area/scene such as a room, hallway or barn. This cuts down the places we need for location and will make it easier to film. 

Chosen Genre

Our group discussed what genre we wanted over the app 'Whatsapp'. Conor and me initially spoke about it to find out which ones we wanted and then we finalized the agreement between Olivia and Daniel.

Our Chosen Genre: A Hybrid of Indie Pop and Rock

Extra Research Into Genre

Daniel Chandler 2001 - The word genre comes from the word for 'kind' or 'class'. The term is widely used in rhetoric, literary theory, media theory to refer to a 'distinctive type of text'

Barry Keith Grant 1995 - He suggests that subgenres allow the audience to identify them specifically by their familiar and what becomes the recognisable characteristics.

David Buckingham 1993 - 'Genre is not...simply "given" by the culture: rather, it is in a constant process of negotiation and change'

Nicholas Abercrombie 1996 - 'the boundaries between genres are shifting and become more permeable'

Andrew Tudor 1974- 'a genre...defines a moral and social world'

Jason Mittell 2001 - He argues that industries use genre to sell products to the audiences, media producers use familiar codes and conventions that often make reference to their audiences knowledge of society & other texts.

Rick Altman 1999 - Genres offers audiences a 'set of pleasures' (this basically means the genre of your text will provide subcultures/target audiences with satisfaction upon the consumption)

Christian Metz 1974 -  He argues that genres go through a typical cycle of changes during their lifetime.

Steve Neale 1995 - 'genres are instances of repetition and difference...difference is absolutely esstion to the economy of genre; mere repetition would not attract an audience' He also states how 'genres are a process of systemisation' meaning that they change over time.

All of these theories are applicable to modern day music videos. Jason Mittell's point refers to the idea of product placement and intertextuality a great example that shows this is when any type of Beat product by Dr.Dre appears in a music video or pepsi/coke etc. Other references can be made by using other texts such as film or tv and this can be referenced in the video.

Dr.Dre in Robin Thicke 'Blurred Lines'

Coca-Cola in Lady Gaga's 'Telephone'

Steve Neale and Christian Metz argue how genre can change and it does not stay stale this links to Martin Loop's theory that it blends and becomes more than just one specific genre. This is where subgenres are introduced and as Barry Keith Grant states, subgenres can allow the audience to identify more types of genres through the fact they all develop certain characteristics, If a usual rock artists makes a pop style video it's easily noticeable through the convention of the pop genres.

Researching Genre (Group Work)

Martin Loop & Jim Collins

Martin Loop: 

Genres are not pure, they are a blend

Many music videos now are more of a blend of genres than a pure genre examples of this can be found in recent music videos. As an artist develops and grows their genre and styles can change and grow whilst they do. An example of this shows through One Direction. In their first album from 2011 (Up all night) they focused primarily on a pop genre, this is due to the idea they are just starting out and need a good and suitable image. The music video 'what makes you beautiful' is one of the best-selling singles of all time.




Their second studio album released in 2012 (Take me home) is much more rock influenced. Their third studio album released in 2013 (Midnight memories) has taken it back to pop but kept its rock song. A similar pattern is being shown in this journey as they are extending out to rock they keep their music very pop to reach out to the target audience of young females. With the last album Four they claim to be more edgier but it's clear they do not want to escape the pop genre as it would create a different image therefore their music videos relate to the pop genre.  Overall they are a blend as their music changes to more rock but they like to stay within the pop genre for their music videos. An example being shown in Steal my girl - they start of with a grungy feel but it just falls into the similar pattern of the boys having fun and being ridiculous.

Jim Collins

Hybridization

This means when two genres join together and create a subgroup or entirely new genre. A good example of this is Paramore, they fit under many categories such as Alternative Rock, Pop, Punk, Emo, Power pop and Pop Rock. Thats what you get can be referred to as Pop rock however the video breaks from pop convention and looks a lot more like a rock video.

This is in stark contrast to their later video 'Still into you' which is a lot more pop and the music video also stays in very strict convention with it. An example being none of the band members playing their instruments which is a reoccurring theme in pop music videos. 

Genre Theory

Genre is when one or more media texts fit into a similar style/theme and can be recognised as the same type of style. The style is created by the editing, mis-en-scene, cinematography and sound and the way it's executed this creates similar characteristics in the videos. An example of this is a Pop Genre where they all hold the same type of theme of upbeat, happy, dance and fun and artists can be linked to this and example of this is Taylor Swift and Katy Perry having the same genre.

There also is subgroups suggesting their is genres of genre. Every genre has similar forms and conventions this is refereed to as a repertoire. If an artist is not one genre they create a hybrid genre.

Research on Andrew Goodwin

Andrew Goodwin theorizes that music videos have specific rules that are followed in order to make a music video.

1. Music videos demonstrate a typical genre characteristic
This means that a lot of artists genre's influence their videos. Rock and Metal videos will be loud and grungy where as Pop videos will present itself as upbeat and happy. Some artists might stray from this to be controversial but a lot of artists stay true to their genre and type of music video. Music videos can also link to other media texts such as Rock videos are/can be influenced by horrors.

2.The notion of looking/Voyeuristic treatment of the female body
This refers to the idea that there is an emphasis on the way a man/woman looks in a music video and if there is any sort of direct eye contact with the viewer. A lot of artists use the idea of sex sells and they intentionally make the female/male over sexual to sell more albums and look more controversial. An artist like this can be Miley Cyrus or Nicki Minaj. In society today it is very much the women who are over-sexualised in videos in comparison to males.

3. Their is a relationship between the music, lyrics and visuals
This can be either illustrative, amplifying or contradicting. A lot of artists like to have their videos be entertaining and therefore they may not even be a relationship between the music, lyric and visuals. However a lot of videos like to illustrate the points through dance or just show it as literal on the screen.

4. Demands of the Label
Many artists who are signed to big labels have to adhere to certain things whilst creating a music video. The label often demands close ups of the artists and they will try and make the artist develop a motif across their videos. An example of this is Sia - she is signed to numerous amounts of labels (none of the big 3) and across her work she uses a young dancer Maddie Ziegler as a girl in a white wig. This makes a video recognizable and for the artist to have a particular style. Some artists tell stories through their videos and they are later used in other videos such as Sia with Chandelier, Big Girls Cry, Elastic Heart then Fire meet Gasoline and Neon Trees with Animal then Lessons in Love.

5. Inter textual References
This is where the music video makes a reference to a certain film/tv show etc. This lets the audience feel in on the joke. Examples include Taylor Swift - Love Story references Romeo and Juliet and Lady Gaga and Beyonce - Telephone uses the van from Kill Bill.

Music Video Analysis Part 2

Music video analysis part 2 from Kirsty Evers

Music Video Analysis Part 1

Music video analysis part 1 from Kirsty Evers

Skills Development

How is Multi-timeline editing different from editing on a single timeline?
- Multi-timeline editing is quicker and it allows us to see every single clip we have, instead of having to delete a clip and drag it back in and then re-find where we left off it is there for us already to use.

What tools have you used that you haven't used previously?
-I now know how to cut all clips at the same time with the new cut tool that allows me to cut and seperate every single clip at once, this makes it quicker and easier to organize and use. I also now know how to use the opacity tool which allows me to do multi-timeline editing.

What did you find easy about the task?
-Due to learning about the new tools it was easier to cut and select clips quicker it has made my whole editing process a lot quicker and simple. I found that cutting at the correct time became more challenging but otherwise it was a fairly simple and informative task.

What specific skills do you think you developed or enhanced?
-As said earlier, my editing skills will become more quick and i will be able to work on editing a lot quicker.

How could you build on this for your main task?
-For the main task i now know i can edit quicker and therefore i will be able to help work on the video and hopefully make the whole editing process less of a chore.


Skills Development from Kirsty Evers on Vimeo.

Skills Development Week

Group Members

Conor Jackson

Olivia Wilbraham

Daniel Jackson