Digipacks

A digipak is ...

1. a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.
2. 
   

They typically look like this but the can have less panels.

 The Killers are an American Rock band - from their digipak it's easy to tell this due to:

• Nonchalant Body Language
• Black and White/grayscale colouring
• Out of the norm outfit - quite rock anyway 
• Sexualised females (usually done for rock genre)

The target audience would expect this from a rock band and therefore it will change the way the digipak looks - if they don't release a hardcore looking digipak then they might lose a significant amount of their fanbase.  

Katy Perry is an American Pop artist and this is clear from her digipak due to:

• Her being the main focus
• Quite fashionable
• Pink colours and bright outfits to make her stand out
• The darker theme does set it apart from usual pop music digipaks 
• The font of the writing is particularly cartoony and pop ish
• She is allowing herself to be sexualised

Due to katy perrys fanbase being young girls and quite older men (due to her body) the fact she allows herself to be sexualised means it will sell. 

Robbie Williams fits under the pop rock genre with his earlier work being pop but then evolving to more rock as he becomes a single artist this is clearly shown:

• Still the main focus on the video (pop)
• Quite risque actions (hanging upside down)
• The sunset effect makes the audience feel more of a vintage vibe instead of modern
• His clothing looks quite dated

His target audience is primarily adults (females) however he is trying to reach to the younger generation from his collaborations with other artists therefore his digipak will be trying to reach across to a broad audience - this is probably why he went for a quite cool looking album instead of a nonchalant one (rock genre.)

One Direction is an English pop band with a very pop image:

• All the boys having fun and being up beat
• Bright colours
• Fun fonts and logos
• Modern and casual clothes

The younger/teenage girl audience is their target to aim for - the cute looking and happy digipak fits into this because they would not be able to go too risque encase they destroy their image.