Target Audience Likes/Dislikes

(click on the images to enlarge)

The initial question was about how they liked/disliked a general indie rock videos. Most say how it is about the music and the band  that it's low-key and atmospheric. The narrative also seems to play a key role and the appearance of the band has to be in as well. We can't over saturate it with a detailed narrative as most like it being simplistic.

A lot of the audience like the narrative of this music video. The body language of Biffy Clyro as well adds to it. The simple costume choice also creates a better image. Overall they like the narrative of this music video and the way Biffy Clyro acts in this. 

The effect of black and white really caught everyones attention. It's a good lighting choice to use and we should think about this for our music video. The hidden references to drugs as well from the song is seen as interesting. The low-key lighting "connotes the genre" therefore it must be usual for an indie rock song to have a low-key lighting - this audience member could see it's indie rock due to this. The smokey effects can also attribute to the quality of the video and as we discussed we'd like to use a smoke machine. 

A lot of the audience disliked the video due to the over complicated cgi/effect. It seems to be a hit and miss since some people did like this. The use of a symbolic colour to make everything stand out could be a good idea but overall it seems the effects really put people off this video.